eCommerce Marketing

How to Create a Google Shopping Ad

In order to set up Google Shopping ads, you need to have both a Google Ads account and a Merchant Center account. These 2 accounts must be linked to create a Shopping Campaign and ads. It’s also a good idea to have a Google Analytics account.

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What is a Google Shopping Ad?

A Google Shopping Ad is an ad at the top of the Google SERP featuring specific products that you sell. This type of ad shows up when someone searches for your product, and includes an image, a product title, a price, and a brand or website name. These particular ads allow people the chance to compare products visually before clicking into any websites.

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How to Remove Negative Yelp Reviews

Businesses that serve the public, such as restaurants and retailers, strive for 100 percent customer satisfaction. Yet the unfortunate truth is that they can’t please everyone all the time. For whatever reason, negative reviews from customers are a fact of life for many businesses. Thanks to the rise of online customer review sites, negative customer reviews have the potential to do some serious damage to a business’s reputation, whether or not those negative reviews are warranted. Nearly 60 percent of people say that negative reviews posted online affect their opinion of a local business.

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What Are the Different Amazon Seller Types?

Updated 2/7/2020 As of September 2019, Amazon Display Advertising is now Sponsored Display, featuring ads that re-engage shoppers off Amazon and drive them to your detail pages. As of September 2018, Amazon Marketing Services (AMS) was re-introduced as Amazon Advertising. Enhanced Brand Content is now called A+ Content; A+ Content

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What Are Amazon Gold Box Deals?

Amazon’s Gold Box Deals are daily specials appearing under Amazon’s “Today’s Deals” Tab. Within the Today’s Deals section, shoppers will find multiple deal types, typically consisting of the following deals…

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REWARDS PROGRAM: MediaTree

MediaTree is a promotional marketing and advertising agency specializing in consumer rewards. For more than 20 years, the company has provided entertainment rewards and customer incentive programs to multiple industries.

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REWARDS PROGRAM: Deluxe

Deluxe Rewards is a customer incentive program that helps engage customers with rewards and various loyalty programs that encourage repeat buying. Deluxe prides itself on offering rewards tailored toward the unique requirements of each industry and each industry’s audience.

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What Is Integrated Marketing?

If you’re familiar with omnichannel strategy, then you already understanding integrated marketing. They are extremely similar, with the biggest nuance being application. “Omnichannel” usually refers to marketing strategy; while “integrated marketing” usually refers to a method or style of communications (ex. integrated marketing communications, IMC).

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About Volusion.com

Volusion is a complete e-commerce website builder that offers web design, marketing and other business tools. Tools and services are included in monthly plans, which range in price depending on your needs.

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What Is BigCommerce?

BigCommerce is an online store builder (hosted shopping cart software) that powers tens of thousands of online stores in more than 150 countries. It allows you to do everything yourself, including add products, upload photos, process orders, create pages, create discount coupons, and more. You can also design your store

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What is Shopify?

Shopify is a complete e-commerce shop builder that allows you to start an online store and sell goods. If you have a brick and mortar, you can integrate the retail store’s sales system with the online store. Services provided include storefront creation, shopping cart management, marketing, web hosting, analytics, product

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