Knowledge Base

eCommerce Marketing

How to Create a Google Shopping Ad

In order to set up Google Shopping ads, you need to have both a Google Ads account and a Merchant Center account. These 2 accounts must be linked to create a Shopping Campaign and ads. It’s also a good idea to have a Google Analytics account.

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What is a Google Shopping Ad?

A Google Shopping Ad is an ad at the top of the Google SERP featuring specific products that you sell. This type of ad shows up when someone searches for your product, and includes an image, a product title, a price, and a brand or website name. These particular ads allow people the chance to compare products visually before clicking into any websites.

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How to Remove Negative Yelp Reviews

Businesses that serve the public, such as restaurants and retailers, strive for 100 percent customer satisfaction. Yet the unfortunate truth is that they can’t please everyone all the time. For whatever reason, negative reviews from customers are a fact of life for many businesses. Thanks to the rise of online customer review sites, negative customer reviews have the potential to do some serious damage to a business’s reputation, whether or not those negative reviews are warranted. Nearly 60 percent of people say that negative reviews posted online affect their opinion of a local business.

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How To Use Feed Rules to Map Google Shopping Promotions

Google Shopping Promotions are a tool that allow sellers to make their product listing stand out from the rest. Once you apply for promotions in your Merchant Center, there are a few steps that sellers must follow in order to run promotions. The necessary steps depend on the type of promotion you are running.

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What is JSON-LD Structured Data Product Schema?

JSON-LD is a set of structured data, based on JSON, that provides an easy to read and write format for linked data. Support for the JSON-LD structured data has risen over the last several years with many search engines accepting equivalent formatting for previous Schema microdata. Since the formatting does

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What Are the Different Amazon Seller Types?

Amazon boasts over 95 million monthly unique visitors according to its website, making them a very desirable marketplace. Amazon features several different ways to get your product listed. One of the most common ways to start selling is through a Professional Seller account. Other popular methods include Amazon Vendor Express

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How to Enable the Amazon Category Listings Report

Have you ever wished that there was a way to download product information like bullet points and search terms on your Amazon product listings? When making changes to your Amazon inventory via manual uploads, it can be hard to make mass changes to products without having a baseline of product

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What Are Amazon Gold Box Deals?

Amazon’s Gold Box Deals are daily specials appearing under Amazon’s “Today’s Deals” Tab. Within the Today’s Deals section, shoppers will find multiple deal types, typically consisting of the following deals…

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REWARDS PROGRAM: MediaTree

MediaTree is a promotional marketing and advertising agency specializing in consumer rewards. For more than 20 years, the company has provided entertainment rewards and customer incentive programs to multiple industries.

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REWARDS PROGRAM: Deluxe

Deluxe Rewards is a customer incentive program that helps engage customers with rewards and various loyalty programs that encourage repeat buying. Deluxe prides itself on offering rewards tailored toward the unique requirements of each industry and each industry’s audience.

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