Data Feed Management

What is Concatenation & How Does It Work?

Simply defined, concatenation is the act of linking things together. In Microsoft Excel, the concatenation function is one of many text functions, which allows users to combine data distributed over multiple columns. Utilizing data concatenation in Microsoft Excel can provide marketing users with a fast, simple way to create bulk

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The E-commerce Marketing Guide to Preparing For the 2015 Holiday Shopping Season

Within these pages, you’ll find a plethora of tips, features, and strategies to make this your best holiday shopping season ever. We’re confident in suggesting these strategies to you because they’re all relevant, proven, and supported by industry data and results we’ve experienced. Each chapter offers its own insight, so you can choose to read any or all sections at your leisure. However, when read in full, this guide provides complete insight into how historical holiday shopping data can be used to make smarter planning decisions for this 2015 season.

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Data Feed Optimization: Creating Custom Labels

Whether you’re a merchant categorizing your inventory, a marketer breaking out custom labels in Google AdWords, or just simply naming folders on your company server – it is crucial to have a standardized naming convention. Organized and well thought out naming conventions streamline business process, makes the application intuitive, and allows future changes to be manageable for other users.

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