Learn Comparison Shopping Engines (CSEs)

The Google Merchant Account Setup Process

If you want to sell products on Google Shopping, the first step is to set up a Google Merchant Account for your eCommerce store. This can be found by visiting google.com/merchants and logging in with the Gmail account you use to access Google Analytics and Google Adwords.

How to Apply For Google Shopping Promotions in the Merchant Center

If you have Google Shopping campaigns and would like to have the Special Offer tag show for a Google Merchant Center Promotion then you need to be fill out this form.

Keyword Research for E-commerce

Keywords are phrases or strings of words used by people to find what they are looking for on the internet. Places people search include search engines like Bing and Google, social media sites, social networking sites like Facebook, Reddit, and Digg, comparison shopping engines like Amazon and shopping.com, information discovery websites like Quora, Wikipedia, and Yahoo answers, and even your own website’s search bar. Read on to learn more about how keywords work for eCommerce sites.

Using Shopping Campaigns in Google Adwords

Shopping Campaigns are a type of Google AdWords advertising campaign that display Product Listing Ads on a Google search results page, in a box separate from AdWords text ads. Shopping Campaign ads show on the Google Search Network and on Google Search Partner websites, which include associated sites like AOL.

Using Geo-Targeting in Google Shopping Campaigns

Google Shopping campaigns allow advertisers to improve ROI by targeting only the desired searchers by geographic location. By using geo-targeting, you can better ensure that your ads are reaching audiences that are more relevant to your website and likely to need your business.

Using Negative Keywords in Google Shopping Campaigns

If you have a product with a high number of clicks but very few conversions, you might find that irrelevant search terms are leading traffic to your site. Negative keywords provide a solution to non-converting traffic by preventing your products from appearing in a search with keywords that are irrelevant to your product. This saves your campaign budget by preventing clicks from customers who are looking for something you don’t sell.

What is the Amazon Buy Box?

Amazon.com’s Buy Box is the top right section on a product page where customers can directly add items to their shopping carts. Since many sellers on Amazon.com can sell the same product, they must compete to “win the Buy Box” for a certain product.

Product Listing Ads to Campaigns – Google Shopping Explained

2014 updates to Google Shopping campaigns have caused confusion as to what this means for Product Listing Ads. Among other changes, PLAs are now controlled through Shopping campaigns.