Comparison Shopping Engines

Using Negative Keywords in Google Shopping Campaigns

If you have a product with a high number of clicks but very few conversions, you might find that irrelevant search terms are leading traffic to your site. Negative keywords provide a solution to non-converting traffic by preventing your products from appearing in a search with keywords that are irrelevant to your product. This saves your campaign budget by preventing clicks from customers who are looking for something you don’t sell.

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What is the Amazon Buy Box?’s Buy Box is the top right section on a product page where customers can directly add items to their shopping carts. Since many sellers on can sell the same product, they must compete to “win the Buy Box” for a certain product.

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