It’s important to understand when to use the age group attribute in Google Merchant Center. Here’s a quick look at when to use it, appropriate formatting, and best practices.
If you have a GTIN (Global Trade Item Number) issue in Google Merchant Center, here are some steps you can take to fix it.
If you have an Invalid Value: Color issue in Google Merchant Center, there are a few things you may want to check in your feed. The key is to use a recognizable color name such as “red”, “blue”, or “lavender.”
Performance Max is a type of advertising campaign available in Google Ads that utilizes machine learning to allow advertisers to reach potential customers across multiple Google networks and platforms, such as Google Search, YouTube, Gmail, and Discover. Performance Max uses machine learning and automation to optimize ad performance based on
To set up a coupon in Merchant Center, you can follow these steps.
In order to set up Google Shopping ads, you need to have both a Google Ads account and a Merchant Center account. These 2 accounts must be linked to create a Shopping Campaign and ads. It’s also a good idea to have a Google Analytics account.
A Google Shopping Ad is an ad at the top of the Google SERP featuring specific products that you sell. This type of ad shows up when someone searches for your product, and includes an image, a product title, a price, and a brand or website name. These particular ads allow people the chance to compare products visually before clicking into any websites.
Both CSEs and marketplaces offer advantages and advertising on both can be beneficial. Things to keep in mind include the lower upfront cost of a marketplace because you only pay when you get paid (sell); with a CSE, you pay whenever someone clicks, even if they do not make a purchase. Marketplaces generally offer a higher traffic volume of shoppers ready to buy; but when advertising via CSE, customers visit your web site, increasing your traffic and remarketing capabilities.
“Disapprovals not only keep an individual product from showing, but they can also trigger an account wide warning or even an account disapproval. All of this adds up to lost reach and lost revenue.”
Whether you’re a merchant categorizing your inventory, a marketer breaking out custom labels in Google AdWords, or just simply naming folders on your company server – it is crucial to have a standardized naming convention. Organized and well thought out naming conventions streamline business process, makes the application intuitive, and allows future changes to be manageable for other users.
Products that don’t have global trade item number (GTIN, UPC, EAN, JAN, ISBN) or manufacturer part number (MPN) can still be approved in the Google Merchant Center and sold on Google Shopping as long as you have your own eCommerce site.
Submitting a promotion in Google Shopping is a great way to increase the click through rate on your ads and sell more products on your eCommerce store.
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