A Google Shopping Ad is an ad at the top of the Google SERP featuring specific products that you sell. This type of ad shows up when someone searches for your product, and includes an image, a product title, a price, and a brand or website name. These particular ads allow people the chance to compare products visually before clicking into any websites.
Both CSEs and marketplaces offer advantages and advertising on both can be beneficial. Things to keep in mind include the lower upfront cost of a marketplace because you only pay when you get paid (sell); with a CSE, you pay whenever someone clicks, even if they do not make a purchase. Marketplaces generally offer a higher traffic volume of shoppers ready to buy; but when advertising via CSE, customers visit your web site, increasing your traffic and remarketing capabilities.
“Disapprovals not only keep an individual product from showing, but they can also trigger an account wide warning or even an account disapproval. All of this adds up to lost reach and lost revenue.”
Whether you’re a merchant categorizing your inventory, a marketer breaking out custom labels in Google AdWords, or just simply naming folders on your company server – it is crucial to have a standardized naming convention. Organized and well thought out naming conventions streamline business process, makes the application intuitive, and allows future changes to be manageable for other users.
If you want to sell products on Google Shopping, the first step is to set up a Google Merchant Account for your eCommerce store. This can be found by visiting google.com/merchants and logging in with the Gmail account you use to access Google Analytics and Google Adwords.
If you have Google Shopping campaigns and would like to have the Special Offer tag show for a Google Merchant Center Promotion then you need to be fill out this form.
Keywords are phrases or strings of words used by people to find what they are looking for on the internet. Places people search include search engines like Bing and Google, social media sites, social networking sites like Facebook, Reddit, and Digg, comparison shopping engines like Amazon and shopping.com, information discovery websites like Quora, Wikipedia, and Yahoo answers, and even your own website’s search bar. Read on to learn more about how keywords work for eCommerce sites.
Shopping Campaigns are a type of Google AdWords advertising campaign that display Product Listing Ads on a Google search results page, in a box separate from AdWords text ads. Shopping Campaign ads show on the Google Search Network and on Google Search Partner websites, which include associated sites like AOL.
Google Shopping campaigns allow advertisers to improve ROI by targeting only the desired searchers by geographic location. By using geo-targeting, you can better ensure that your ads are reaching audiences that are more relevant to your website and likely to need your business.