Knowledge Base

Content Marketing

What Is Integrated Marketing?

If you’re familiar with omnichannel strategy, then you already understanding integrated marketing. They are extremely similar, with the biggest nuance being application. “Omnichannel” usually refers to marketing strategy; while “integrated marketing” usually refers to a method or style of communications (ex. integrated marketing communications, IMC).

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What Is Freebooting?

Freebooting is downloading a video and re-uploading it to your website or social network without permission to do so, or claiming it as your own.

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What is Media Buying?

A function of advertising commonly found within agencies, the primary goal of media buying is to achieve the highest reach for the lowest possible price. Successful media buyers are skilled in negotiating the price of media on behalf of their client.

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What Does Going Viral Mean?

While “going viral” is a relatively simple concept, defining the threshold or benchmark for when something has actually “gone viral” is complicated. There are a number of controversial factors to consider, including: number of views/shares/links, how many unique users the content has reached, the rate at which the content is consumed, and the lifetime of the content.

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How to Create a Shareworthy Blog

When it comes to blogging, of course you want your company’s posts to be read. But more importantly, you want readers to share your content, which will help expand your customer base and increase your brand recognition. But how do you get people to share your post when the world

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How to Optimize Your Content for Facebook Sharing

A major goal for any business with online content is to have it shared on social media. One of the best platforms for this is Facebook. With 1.44 billion monthly active users, and of those, 1.25 billion on a mobile device (source: Statista.com) – having your content shared on Facebook can

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How to Write Persuasive Landing Page Copy

A landing page is a page on a website that exists to persuade visitors, leads, and customers to take a specific action. Typically, a landing page is created to send relevant traffic to it. You might send traffic to it by way of email marketing, PPC, social marketing, or blog. Landing pages are also created for purposes of generating organic traffic. But regardless of where you’re bringing traffic in from, landing pages are meant to speak to personas in an influential way.

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Content Hacking: Supercharge Your Content Marketing

Essentially, content hacking is a new word describing an old concept. It’s all about taking advantage of user behavior and content sharing to drive growth. There are a variety of so-called advanced “content hacks” out there, but here are 5 things you can start doing right now to improve the effectiveness of your content marketing.

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What is Newsjacking & How to Newsjack

Newsjacking allows you to use something entirely unrelated and irrelevant for your benefit. By using something ridiculously popular, you can make something impactful more popular as well. Newsjacking is important because if done correctly, you’ll see exponentially increased website traffic and link shares. With a clear call-to-action, you might even see a large increase in leads and conversions. These types of results can be especially beneficial for inbound marketing, as well as fundraising and Kickstarter-type campaigns.

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