Analytics

Cost Per Conversion, sometimes known as Cost Per Action, shows how much it actually costs to obtain a real customer who will make a successful conversion.

In Google Analytics, one segmentation that assists site owners, marketers and overall decision makers determine their effectiveness is the Traffic Source.

If you have ever set up at URL with custom parameters for Google Analytics tracking using their URL Builder then you may have wondered what UTM means.

Google Analytics has a large depth of information from a website that allows us to gain understanding on how people use the site. However, the biggest hurdle when using this program is understanding how to organize that data to get relevant and timely information about your website.

In Google Analytics a user is considered a unique visitor to the website. When you visit a website with Google Analytics tracking, it stores a user id in a browser cookie. The next time you come to the site it reads your id and knows you’re a returning user. Due to the

In Google Analytics, a session describes a unique visit to a web domain. This could be a hundred different users, or the same user a hundred times. A new session is started when a user comes to a domain through a unique means. For instance, a user comes to a domain

The page view time, or time on page, is related to session time tracking. Both of which have a few misconceptions. Time on page is a valid measurement but it is not 100% indicative of the time a user actually spent visiting your page.

Located in the Behavior section of Google Analytics, site search gives you a detailed look at your in site search usage, search terms, and on what pages it is getting used. A user’s ability to navigate a site is an essential piece of any website and the in-site search plays a very important role.