Analytics

ANALYTICS: Trendalytics

Trendalytics aggregates and analyzes patterns across social media, online search, and SKU data to deliver dynamic insights related to assortment planning, product pricing and marketing. The platform helps clothing and accessory retailers maximize sales and optimize for their market by identifying online product trends.

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ANALYTICS: adjust

A business intelligence platform for mobile apps, adjust combines attribution for advertising sources with advanced in-app analytics and store statistics to provide marketing insights. The adjust dashboard is sophisticated yet simple to use, allowing you to unify your multi-channel data within a single tool.

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ANALYTICS: StellaService

Founded in 2009 by college roommates Jordan Leiser and John Ernsberger, StellaService provides micro and macro data measurements of online customer service platforms through their products, Stella Metrics and Stella Connect.

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ANALYTICS: Tableau

Tableau is an analytics platform, designed for organizations. It helps businesses visualize their data through colors and patterns.

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ANALYTICS: Granify

Granify is a SaaS (Software as a Service) analytics provider that uses more than 400 attributes per second – more than 1.5 trillion data points per month – to predict consumer behavior and help clients maximize sales. It works with all e-commerce platforms, including custom sites, with 100,000 or more monthly visitors.

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ANALYTICS: InfoScout

InfoScout is an analytics provider that gathers data on retail shopping behavior. Using smartphone apps like Shoparoo and Out of Milk, InfoScout can analyze information related to online shopping or research data on consumers who visit retail stores. It then offers reports that allow brands and businesses to view the data and tailor their marketing accordingly.

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ANALYTICS: jumpshot

Jumpshot is a cloud-based marketing analytics company that offers detailed data based on a panel of more than 107 million consumers. It allows marketers a new perspective on the online behavior of their customers, revealing comprehensive browsing, buying and social behavior.

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What Is A/B Testing & How Is It Used?

A/B testing is a simple way to compare web page variations to see what performs better. Also called “split testing,” it tests an A version (control) and a B version (variation), which are identical except for one variation that may alter a user’s behavior.

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What is User Explorer in Google Analytics?

The User Explorer report in Google Analytics – located under the “Audience” tab – offers insights into individual anonymous visitor interactions on a website. Looking at User Explorer, you can see a list of IDs of clients who have visited your site, how often they’ve visited, the time spent, if they’ve converted, and the revenue made from each.

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How to Set Up Call Tracking in Google Analytics & Track Call Conversions

Call Extensions make it possible for people to call you by clicking on your ad. For businesses that rely on and/or want to increase their phone sales or leads, adding a Call Extension to mobile search ads can be a great idea. When someone calls you directly from your ad, it won’t cost any more than your CPC bid for that keyword. You can also put the number on your website to track calls that come from online sources. It’s free when the number is manually dialed. To get started with Call Extensions and Call Tracking, you’ll need to add a Google Forwarding Phone Number.

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