Knowledge Base

Analytics

What is an Attribution Model?

An attribution model is designed to help advertisers assign credit or responsibility for a conversion back to a marketing campaign. Attribution modeling can be found in both Google AdWords & Google Analytics. Both options provide valuable information, however they operate very differently. Manipulating the attribution model should provide a new or at least more accurate perspective of how your marketing campaigns are performing.

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How To Filter Out Language Spam in Google Analytics

Google Analytics spam is constantly spreading and growing to new places. You have probably seen suspicious referral traffic or languages with messages to those who work in Analytics. These links are language spam click-bait for you to visit potentially harmful websites with malware or scams. The links are not actual

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How To Filter Ghost Referral Spam in Google Analytics

When you see a spammy link on your referral traffic or language, be weary of clicking on it. These sites are not linking to you, but rather appear on Google Analytics as click-bait or ghost referral spam for you to visit potentially harmful websites with malware or scams. The links

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How To Exclude Your IP Address in Google Analytics

When analyzing client data or your own website data, it’s important to exclude your own internal traffic and focus on external customers’ behavior. Company traffic can greatly skew sessions, page views, and conversion rates. This can make a big impact on website data. One solution to filter out internal traffic is to exclude your company IP address.

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UTM TRACKING: Best Practices

So, you’ve decided you are going to use UTM tracking for your campaigns. Now, you want to make sure that you are using the UTM tracking appropriately to make the most of the web source analytics.

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ANALYTICS: Sigmatize

Sigmatize is a real-time actionable intelligence dashboards that combines web, social, customer and merchandise data to build custom, data-backed customer acquisition and retention strategies. The analytics dashboard provides users with an enhanced ability to understand their customers through data visualization.

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What Is A Gross Rating Point (GRP)?

Rating points are KPIs specific to media planning and media buying. A rating point is a metric that measures the size of an audience reached through a specific media channel. It communicates the percentage of people (or households) tuned into a program, compared to the population (or population of households).

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ANALYTICS: SearchSpring

SearchSpring is a SaaS relevancy platform founded in 2007 by Scott Zielinski and Gareth Dismore. Gareth used to build search engines for e-commerce start-ups, inspiring him to engineer software that would deliver products on websites based on user behavior.

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ANALYTICS: Bounce Exchange

Bounce Exchange analyzes digital “body language”. It processes user signals to lower bounce rate, increase time spent on site, and increase conversion rates. It achieves these goals by treating each customer a bit differently, based on their actual interactions with your website.

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