Where Does Direct Traffic Come From in Google Analytics?
There seems to be a common misconception that direct traffic comes from people who have saved a URL or are directly typing in your web address into a browser. This may be true for a portion of this traffic; however there can be traffic that does not have a referrer or no medium and therefore is recorded as direct. Not having a referrer or a medium that equals “none” is how direct traffic is defined in Google Analytics Traffic Source Dimensions and this means that there is no tracking information or cookie attached to a URL.
