Enabling advertising features in Google Analytics allows you to set up Google Remarketing, Google Display Network impression reporting, and DoubleClick campaign manager reporting. It also lets you track and your analyze website visitors by age, interests, and gender under the demographics and interest reports. Follow our step-by-step article and start using advertising features today.
When analyzing the effectiveness of Adwords paid search, it’s important to look at keywords and matched search queries in Google Analytics. Find out more about the differences in keywords and matched search queries, and how to use them in your reports.
It is important to understand that session time tracking and other Google Analytics time tracking in general are not always entirely accurate in the way we believe. Another way to explain the way time tracking works is that reports are essentially always accurate, but may not be tracking in the way we believe they are tracking.
In Google AdWords, Click Through Rate (CTR) is a measure of how many people click on your ad versus how many people see your ad. CTR is an indicator of how relevant your ads are to the people who are searching for your keywords. A higher click through rate is better–this means that your ad was relevant and attractive to potential customers.
Google Analytics annotations are an easy way to keep notes on traffic changes that affect your website and sales goals. Annotations can be made private or visible to all users, allowing everyone who works on an account to see when a promotion went live, an Adwords campaign was paused, an affiliate campaign was launched, when the last web design change happened, and more.
Goal values allow you to assign monetary values to your non-transaction conversions in Google Analytics. These goals can be a variety of interactions with your site that Analytics tracks. You can set up goals for actions like placing
Return on Advertising Spend (ROAS) is the amount of revenue a company receives for every dollar spent on an advertising source. This is a gauge of the effectiveness of online advertising campaigns. The higher your ROAS, the more effective the ad source.
Return on Investment, or ROI, is the ratio for determining profitability. This lets businesses determine how much profit they are receiving (or how much cost they are saving) for a given investment.
Effective Revenue Share, or ERS, is a measure of effectiveness of an advertising campaign which indicates how much revenue is absorbed by marketing cost. The lower the better in terms of ERS–a lower effective revenue share means that your ad doesn’t cost much compared to the revenue it brings in.
Setting up a custom filter in Google Analytics allows you to view and analyze your subdomain traffic separately from your main website. This type of custom filter is very useful for websites with a blog, landing page, or wholesale site that is part of an existing domain. Here’s a quick and easy guide on how to set up a filter in Google Analytics to track subdomains.
In online marketing there are a seemingly endless offering of statistics and numbers to evaluate the performance of your business. One metric that continually gets overlooked in Google Analytics is assisted conversions. This can be a very effective metric for accurately determining which aspects of your online marketing are contributing to the success of the company.
Assisted conversions can be a very effective metric for accurately determining which aspects of your online marketing are contributing to the success of the company. However, you need to know where to find them in Google Analytics and how to use these numbers effectively. They are located in a slightly different location than the regular conversions so I will walk through how to find them as well as how use them productively.
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