Amazon

Improving Amazon Customer Feedback

A significant factor for the success of Amazon is the level of customer interaction permitted by the marketplace. Therefore, customer reviews can make or break sellers on Amazon. With more positive reviews, the better your odds are of making a sale. Sellers with high numbers of positive reviews have a leg up on sellers with poor reviews, or those with few customers who have reviewed the product.

Read More

How to Write Amazon Product Titles

The trick for writing perfect Amazon product titles is a bit of an enigma in the SEO world. Some people claim that you should keep titles as simple as possible, and others believe it’s best to keyword stuff those babies like there’s no tomorrow. The general consensus about writing Amazon titles is a mixed bag, and the evidence for either side is pretty mixed as well. Fortunately, there are a number of rules and best practices that can help create great titles.

Read More

What is the Amazon Buy Box?

Amazon.com’s Buy Box is the top right section on a product page where customers can directly add items to their shopping carts. Since many sellers on Amazon.com can sell the same product, they must compete to “win the Buy Box” for a certain product.

Read More