Amazon

What is Amazon Enhanced Brand Content?

Enhanced Brand Content (EBC) enables you to create additional content on your Amazon product detail page. EBC – which includes text and visuals related to the product and your brand’s story – is currently only available to those enrolled in the Amazon Brand Registry.

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What Is An Amazon Store?

Amazon offers a unique opportunity for you to showcase your brand and increase sales via a custom Amazon web address. Amazon Stores are a do-it-yourself solution for vendors and sellers to provide an immersive online shopping experience for customers.

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What Are the Different Amazon Seller Types?

Updated 2/7/2020 As of September 2019, Amazon Display Advertising is now Sponsored Display, featuring ads that re-engage shoppers off Amazon and drive them to your detail pages. As of September 2018, Amazon Marketing Services (AMS) was re-introduced as Amazon Advertising. Enhanced Brand Content is now called A+ Content; A+ Content

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What Are Amazon Gold Box Deals?

Amazon’s Gold Box Deals are daily specials appearing under Amazon’s “Today’s Deals” Tab. Within the Today’s Deals section, shoppers will find multiple deal types, typically consisting of the following deals…

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How to Optimize Amazon Product Images

Updated 2/21/2020 Amazon Product Images are one of the most important factors that customers take into account when deciding whether or not to buy your product. As one of the key pieces of a consumers’ purchasing decision, sellers must make sure that their images provide customers with a clear, appealing

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How to Optimize Amazon Search Terms

Updated 2/21/2020 Amazon Search Terms are the keywords that you want your products to display for when searched. While these keywords function in the same general way as keywords for any comparison shopping engine, there are a handful of rules that are unique to Amazon. There are five fields for

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Writing Amazon Bullet Points

Updated 2/21/2020 If you’ve ever bought anything on Amazon, you have probably noticed the bullet points near the image on a product page. These Amazon bullet points are the second attribute that customers read when looking at your product listing and play a major role in their buying decisions. General

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Writing Amazon Product Descriptions

Updated 2/24/2020 Amazon Product Descriptions allow for the free-form inclusion of up to 2,000 characters worth of keywords that would not fit in the product title or bullet points. These additional keywords can drive traffic and conversions by opening up your products to other search queries. Since this space has

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