Amazon

What are Amazon Sponsored Brands?

Amazon Sponsored Brands are keyword-targeted pay-per-click (PPC) ads that promote your brand and a collection of products. This ad type appears within search results on desktop and mobile, and is available to professional sellers enrolled in Brand Registry and vendors. Sponsored Brands ads are ideal for improving visibility and brand awareness.

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What are Amazon Sponsored Products?

Amazon Sponsored Products is a pay-per-click (PPC) ad type that promotes products within search results and product detail pages. This ad option – available only for Buy Box eligible products – shows above, alongside, or below Amazon results on desktop, and below results on mobile. Sponsored Products ads are based on keywords, helping drive sales and individual product visibility.

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Prepare for Amazon Prime Day

Amazon Prime Day is on its way, and if you’re a seller, it’s critical that you begin to prepare now. There are multiple things to consider in preparation of the big day.

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What is Product Listing Hijacking?

Amazon is a massive marketplace where buyers and sellers converge – and the competition is fierce and the potential for product listing hijacking is high. Product listing hijacking is when a seller sells another brand’s product, claiming it as their own. There are a number of ways that an Amazon listing can be hijacked.

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How to Sign Up for Amazon Brand Registry

Any Amazon seller with a brand that has a registered trademark should take advantage of Amazon’s Brand Registry. Brand Registry offers you the opportunity to stand out among your competitors using unique detail pages with additional images and rich content.

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How to Win the Amazon Buy Box

Amazon’s Buy Box is located on the right side of a product detail page and allows customers to add a product to the cart or purchase instantly. You’ll first want to make sure your products are eligible by visiting Manage Inventory in your Amazon Seller Central account.

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How to Use Amazon SEO

Research keywords to use and see what search terms customers are using to find products like yours. Consider the highest ranking products in your category and what relevant keywords are being used.

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What is Amazon SEO?

Amazon SEO is crucial for sellers because customers tend to focus on the 1st page of Amazon search results. The higher your product is ranked, the better the odds of conversion.

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What is Amazon A+ Content?

Amazon A+ Content is enhanced content available to vendors. This type of content uses detailed product descriptions, narrative text, graphics, videos, and rich images to assist customers in making informed buying decisions.

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What Is Amazon Brand Registry?

The Amazon Brand Registry is a program designed to protect your registered trademarks. It allows a brand owner, manufacturer or an authorized reseller an added layer of protection and increased authority over their product listings.

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