Amazon

What are the requirements to sell products on Amazon?

To sell products on Amazon, you need to meet certain requirements, including:   Legal requirements: You must have a valid business license, tax ID number, and bank account to receive payments. Product requirements: Your products must be new, genuine, and meet Amazon’s product policies and safety standards. Listing requirements: You

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How to: Amazon Brand Registry & Trademarks

If you’re interested in obtaining Brand Registry in Amazon, there are eligibility requirements you need to check off to even be considered. It’s important to understand that requirements vary depending on which country you wish to apply for Brand Registry in.

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What Should My Target ACoS Be?

Determining the ACoS goal for Amazon Advertising should be a part of every strategic plan for bringing a product to market on Amazon. Two questions that sellers often ask us are: What is a good ACoS for my products? How does my ACoS compare to other advertisers in my product

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What is Amazon’s Born to Run Program?

The Amazon Born to Run Program is a way for vendors to launch new products and build sales velocity quickly. Amazon will generally wait for new products to gain traction before placing a large order, but the program, available to 1P sellers, gets Amazon to purchase a large quantity of your new product right off the bat. 

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How to Prevent Amazon Product Listing Hijacking

Although it’s impossible to completely stop unauthorized Amazon sellers from listing your brand’s product as their own, there are actions you can take to help prevent it from happening. Before others counterfeit your product, copy your content, or sell a similar product as genuine, here are tips on how to prevent product listing hijacking.

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Seller Promotions to Consider for Amazon Prime Day

Amazon Prime Day is a worldwide online shopping event that occurs annually in July, and all sellers should be prepared for the big event. Seller – new and seasoned – should take advantage of every opportunity to showcase their brand and products. Following is a quick refresher on some seller promotions to consider for Amazon Prime Day.

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What is an Amazon Giveaway?

The Amazon Giveaway program is a marketing tool used to create sweepstakes promotions on Amazon products. Amazon Giveaways are an option for sellers who want to increase brand and product awareness, as well as encourage customer engagement. Products eligible for Giveaway include items sold by Amazon, Fulfilled By Amazon, and Kindle eBooks; Digital items like movies and apps are not allowed.

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What is the Amazon Percentage Off Promotion?

An Amazon Percentage Off promotion is a tiered discount to encourage customers to purchase more because they receive a better discount. There a several options to choose from when structuring this type of promo, including “for every item purchased, get X% off,” “buy X number of items, get X% off,” or “spend $X, get X% off.” It’s important to know what structure best suits your business and products.

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What are Amazon Social Media Codes?

Amazon Social Media Codes are a way to easily share your products with customers via social media and email. This promotional option creates a temporary Amazon marketing page, which highlights products and automatically gives customers the discount price. It is a way to generate traffic outside of Amazon and send them to your product page.

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What are Amazon Coupons?

Amazon Coupons are digital coupons that showcase discounts and promote your products. This promotion option allows you to offer a percentage off your item or a dollar off discount. Customers “clip” the coupon and add the product to the cart. When they checkout, the discount is automatically applied.

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