Knowledge Base

Amazon

How to Prevent Amazon Product Listing Hijacking

Although it’s impossible to completely stop unauthorized Amazon sellers from listing your brand’s product as their own, there are actions you can take to help prevent it from happening. Before others counterfeit your product, copy your content, or sell a similar product as genuine, here are tips on how to prevent product listing hijacking.

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Seller Promotions to Consider for Amazon Prime Day

Though an official date has yet to be announced, Amazon Prime Day falls in July and is quickly approaching. Prime Day is a worldwide online shopping event, and all sellers should be well into their preparations for the big event. Every seller – new or seasoned – should take advantage of every opportunity to showcase their brand and products. Following is a quick refresher on some seller promotions to consider for Amazon Prime Day 2019.

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What is an Amazon Giveaway?

The Amazon Giveaway program is a marketing tool used to create sweepstakes promotions on Amazon products. Amazon Giveaways are an option for sellers who want to increase brand and product awareness, as well as encourage customer engagement. Products eligible for Giveaway include items sold by Amazon, Fulfilled By Amazon, and Kindle eBooks; Digital items like movies and apps are not allowed.

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What is the Amazon Percentage Off Promotion?

An Amazon Percentage Off promotion is a tiered discount to encourage customers to purchase more because they receive a better discount. There a several options to choose from when structuring this type of promo, including “for every item purchased, get X% off,” “buy X number of items, get X% off,” or “spend $X, get X% off.” It’s important to know what structure best suits your business and products.

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What are Amazon Social Media Codes?

Amazon Social Media Codes are a way to easily share your products with customers via social media and email. This promotional option creates a temporary Amazon marketing page, which highlights products and automatically gives customers the discount price. It is a way to generate traffic outside of Amazon and send them to your product page.

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What are Amazon Coupons?

Amazon Coupons are digital coupons that showcase discounts and promote your products. This promotion option allows you to offer a percentage off your item or a dollar off discount. Customers “clip” the coupon and add the product to the cart. When they checkout, the discount is automatically applied.

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What is an Amazon Buy 1 Get 1 Promotion?

The Amazon Buy 1 Get 1 promotion is a selling tactic to appeal to consumers. It allows a customer to purchase one item and get a 2nd item free. However, you aren’t restricted by Amazon to BOGO specifically – this promotion can be used to promote sales like Buy 2 Get 1 Free, or Spend $50 on Eyeglass Frames, Get Another Free.

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What are Amazon Lightning Deals?

An Amazon Lightning Deal is a promotion with a limited quantity of offers on a product for a short period of time – usually a few hours. The offer is available until the deal expires or while supplies last.

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What are Amazon Product Display Ads?

Amazon Product Display Ads are pay-per-click (PPC) ads that promote your products and attempt to cross-sell or up-sell customers. These ads show on product detail pages, customer review pages, and below the search results. Product Display Ads can also be included on abandoned cart, follow-up, and recommendation emails to your customers.

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