Amazon

The Amazon Born to Run Program is a way for vendors to launch new products and build sales velocity quickly. Amazon will generally wait for new products to gain traction before placing a large order, but the program, available to 1P sellers, gets Amazon to purchase a large quantity of your new product right off the bat. 

Although it’s impossible to completely stop unauthorized Amazon sellers from listing your brand’s product as their own, there are actions you can take to help prevent it from happening. Before others counterfeit your product, copy your content, or sell a similar product as genuine, here are tips on how to prevent product listing hijacking.

Amazon Prime Day is a worldwide online shopping event that occurs annually in July, and all sellers should be prepared for the big event. Seller – new and seasoned – should take advantage of every opportunity to showcase their brand and products. Following is a quick refresher on some seller promotions to consider for Amazon Prime Day.

The Amazon Giveaway program is a marketing tool used to create sweepstakes promotions on Amazon products. Amazon Giveaways are an option for sellers who want to increase brand and product awareness, as well as encourage customer engagement. Products eligible for Giveaway include items sold by Amazon, Fulfilled By Amazon, and Kindle eBooks; Digital items like movies and apps are not allowed.

Available only to Fulfillment by Merchant (FBM) products, the Amazon Free Shipping promotion is a limited time offer on select items or your entire catalog.

An Amazon Percentage Off promotion is a tiered discount to encourage customers to purchase more because they receive a better discount. There a several options to choose from when structuring this type of promo, including “for every item purchased, get X% off,” “buy X number of items, get X% off,” or “spend $X, get X% off.” It’s important to know what structure best suits your business and products.

Amazon Social Media Codes are a way to easily share your products with customers via social media and email. This promotional option creates a temporary Amazon marketing page, which highlights products and automatically gives customers the discount price. It is a way to generate traffic outside of Amazon and send them to your product page.

Amazon Coupons are digital coupons that showcase discounts and promote your products. This promotion option allows you to offer a percentage off your item or a dollar off discount. Customers “clip” the coupon and add the product to the cart. When they checkout, the discount is automatically applied.

The Amazon Buy 1 Get 1 promotion is a selling tactic to appeal to consumers. It allows a customer to purchase one item and get a 2nd item free. However, you aren’t restricted by Amazon to BOGO specifically – this promotion can be used to promote sales like Buy 2 Get 1 Free, or Spend $50 on Eyeglass Frames, Get Another Free.

An Amazon Lightning Deal is a promotion with a limited quantity of offers on a product for a short period of time – usually a few hours. The offer is available until the deal expires or while supplies last.

Amazon Sponsored Display (formerly Product Display) Ads are pay-per-click (PPC) ads that promote your products and attempt to cross-sell or up-sell customers. These ads show on product detail pages, customer review pages, and below the search results. Display Ads can also be included on abandoned cart, follow-up, and recommendation emails to your customers.

Amazon Sponsored Brands are keyword-targeted pay-per-click (PPC) ads that promote your brand and a collection of products. This ad type appears within search results on desktop and mobile, and is available to professional sellers enrolled in Brand Registry and vendors. Sponsored Brands ads are ideal for improving visibility and brand awareness.