Amazon

What are FBA Capacity Limits?

FBA capacity limits help Amazon manage abrupt surges in demand and supply chain disruptions so that Amazon can run its fulfillment network as effectively as possible, to get your products to customers quickly. FBA capacity limits give you insights on future access to your inventory capacity so you can plan

Read More

What are the specs for Amazon Video Ad Assets?

Amazon Video Ads have specific requirements for video assets to ensure that the ads meet their standards and display correctly across various devices and platforms. Here are the general specifications for Amazon Video Ad video assets: File format: MP4 or MOV Codec: H.264, H.265, MPEG-2, or MPEG-4 Video length: 6-45

Read More

What are the Creative Types for Amazon DSP ads?

Amazon DSP (Demand-Side Platform) offers several types of ad creatives for an advertiser to reach their target audience across Amazon’s properties, third-party websites, and apps. Here are some of the creative types available on Amazon DSP. Display Ads: These are standard banner ads that appear on various Amazon websites, third-party

Read More

What is Amazon’s Order Defect Rate (ODR) and How to Improve It?

Amazon’s Order Defect Rate (ODR) is a performance metric used by the platform to measure seller performance. The ODR represents the percentage of orders that have received negative feedback or experienced defects, such as damaged items, late deliveries, or missing parts. ODR is a critical indicator of customer satisfaction and

Read More

Where do Amazon Video Ads show ‘In the Wild’?

Amazon Video Ads can be displayed on various Amazon-owned and operated sites and apps, as well as third-party sites and apps that are part of the Amazon Advertising network. Here are some of the places where you might see Amazon Video Ads “in the wild.” Amazon-owned sites and apps: Amazon

Read More

What are the recommendations for Amazon Video Ad Video Assets?

In addition to the specifications for Amazon Video Ad video assets, there are best practices and recommendations that advertisers should follow to ensure their ads are engaging and effective. Here are some recommendations for Amazon Video Ad video assets: Grab the audience’s attention in the first few seconds: The first

Read More

What are some effective marketing strategies for selling on Amazon?

Here are some effective marketing strategies for selling on Amazon: Amazon Sponsored Products: Sponsored Products is Amazon’s pay-per-click advertising platform. You can use Sponsored Products to target specific keywords or products and drive traffic to your listings. Amazon Coupons: Coupons are a great way to encourage customers to purchase your

Read More

How to improve visibility on Amazon product listings

To optimize your Amazon product listings for better visibility and sales, here are some tips to follow. Use relevant keywords: Use keywords that are relevant to your product in the product title, description, bullet points, and backend search terms. This will help your product appear in search results when customers

Read More

How can I compete on Amazon and stand out in a crowded marketplace?

To compete with other sellers on Amazon and stand out in a crowded marketplace, consider the following: Optimize your product listings: Make sure your product titles, descriptions, and images are high-quality, accurate, and optimized for search engines. Use relevant keywords and phrases in your listing to improve your visibility in

Read More

We use cookies to enhance your experience. By continuing to visit this site, you agree to our use of cookies. Click here for more information.