Amazon Product Descriptions
This space allows for the free-form inclusion of up to 2000 characters worth of keywords that would not fit in the product title or bullet points. These additional keywords can drive traffic and conversions by opening up your products to other search queries. Since this space has the potential for so many characters, this is where you can include all extra information about your product. This includes information about material type, color, sizing, and lengthy descriptions of the design or logo featured on the product. This is the area where customers will look for any product specifications so if you have any technical details for your items, be sure to include them here.
Appeal to Your Audience
When writing Amazon product descriptions, it is important to consider what your audience is and why they would be looking for your product. If the product features reference to a television show, include other keywords related to this show to attract this pop culture audience. If the product has a hunting theme, the description should include terms like shooting, open season, or even fishing.
- This space is also an opportunity to describe the history of your brands and products. Use descriptions to show why your officially branded merchandise is interesting. Include company information like background and inspiration.
- This lengthy product description shows how sellers can utilize the entire field and include valuable company information.
Above is a great example of a product description that utilizes the entire 2,000 character field, and includes plenty of keywords and practical information. This description includes every possible detail about the product for sale, from material and color to garment construction. Then after describing the product in detail, the description includes the history of the brand whose logo is featured.
- If you include this type of information in your product descriptions, this added content will serve two purposes. First, it will bring more traffic to your listings because your products will show for a wider variety of keywords. Second, reading the description will influence customers to be interested in your product and your company, which will lead to more conversions for your product listings.
For more information on writing Amazon bullet points and product descriptions, check out Practical eCommerce’s article on Optimizing Product Content on Amazon