What is Walmart Connect?

Walmart Connect is the advertising interface of Walmart that allows advertisers to engage with millions of Walmart shoppers on mobile devices, online, and in retail stores.

  • Search Ads: These ads appear within the search results on the Walmart website and mobile app. They allow advertisers to promote products directly to shoppers who are actively searching for relevant items.
  • Display Ads: Display ads are visually appealing advertisements that appear on the Walmart website, mobile app, third-party websites, and apps within the Walmart network. They can include images, animated graphics, or rich media formats to capture the attention of potential customers.
  • Video Ads: Walmart Connect supports video ads that can be displayed on the Walmart website, mobile app, and through various partner channels including NBCUniversal, Roku, TikTok and TalkShopLive. Video ads allow advertisers to deliver compelling storytelling and engaging content to capture the attention of shoppers.
  • In-Store Signage: Walmart Connect also offers opportunities for advertisers to display their ads on digital signs within Walmart’s brick-and-mortar stores. These ads can reach shoppers while they are browsing or making purchases in-store, increasing brand visibility, and driving conversions.
  • DSP (Demand-Side Platform): Walmart Connect DSP is a powerful advertising technology that  offers advertisers a comprehensive suite of tools and capabilities to plan, execute, and optimize digital advertising campaigns across various channels and formats, including third-party websites.

If you’re interested in getting help from the Walmart advertising experts at Vertical Rail, contact us for more information.

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