What is Google Ads Performance Max Campaign?

Performance Max is a type of advertising campaign available in Google Ads that utilizes machine learning to allow advertisers to reach potential customers across multiple Google networks and platforms, such as Google Search, YouTube, Gmail, and Discover.

Performance Max uses machine learning and automation to optimize ad performance based on advertiser goals, such as driving conversions or maximizing website visits. It is a goal-based campaign type that allows you to access all your Google Ads inventory from a single campaign. Advertisers can create a single Performance Max campaign, set their budget, and select their target audience, and Google Ads will automatically distribute their ads to the most relevant placements and audiences across the various Google networks.

Performance Max also offers advanced reporting and insights to help advertisers understand their campaign performance and make data-driven decisions to improve results. Harness the power of Google’s automated technologies with Performance Max campaigns.


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