Performance Max is a type of advertising campaign available
in Google Ads that utilizes machine learning to allow advertisers to reach
potential customers across multiple Google networks and platforms, such as
Google Search, YouTube, Gmail, and Discover.
Performance Max uses machine learning and automation to
optimize ad performance based on advertiser goals, such as driving conversions
or maximizing website visits. It is a goal-based campaign type that allows you
to access all your Google Ads inventory from a single campaign. Advertisers can
create a single Performance Max campaign, set their budget, and select their
target audience, and Google Ads will automatically distribute their ads to the
most relevant placements and audiences across the various Google networks.
Performance Max also offers advanced reporting and insights
to help advertisers understand their campaign performance and make data-driven
decisions to improve results. Harness the power of Google’s automated
technologies with Performance Max campaigns.
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