Prepare for Amazon Prime DayThe Amazon Buy 1 Get 1 promotion is a selling tactic to appeal to consumers. It allows a customer to purchase one item and get a 2nd item free. However, you aren’t restricted by Amazon to BOGO specifically – this promotion can be used to promote sales like Buy 2 Get 1 Free, or Spend $50 on Eyeglass Frames, Get Another Free.
When setting up an Amazon BOGO, you choose the conditions like how many items a customer needs to purchase and what they receive. You will also determine the schedule you want your BOGO promotion to run.
This promotion is a tool that can assist you in selling discontinued or unwanted inventory more quickly while still maintaining profitability. Be ready for Amazon Prime Day and plan out your Buy One Get One promotions today.