What is Amazon A+ Content?

Updated 2/18/2020

As of September 2019, A+ Content was combined with Seller Central’s Enhanced Brand Content, and both are now known as A+ Content. It is available to vendors as well as sellers with Brand Registry.

Amazon A+ Content is enhanced content available to vendors. This type of content uses detailed product descriptions, narrative text, graphics, videos, and rich images to assist customers in making informed buying decisions.

A+ Content can be used to offer further information on your brand or your available products in Vendor Central. This content can help build trust in your brand and convey the value of your products through a rich shopping experience for your customers.

Applying Amazon A+ Content – which shows below the fold on a product detail page, under the section “From the Manufacturer” – is beneficial for both brand manufacturers and consumers.

  • Visually appeal: The use of images, subheadings, bold text and paragraphs make for a more dynamic effect. This format allows you to section content into logical pieces, making it easier for customers to scan and decipher brand information.
  • Improved sales: Studies have shown that rich content can increase conversion rates.
  • Share your brand’s identity: With A+ Content, not only can brands offer more detail about how a product can improve a consumer’s life, but can highlight aspects of the brand and build a stronger relationship with customers. It can educate them on your brand and help you stand out, explaining why they should buy your product and promote brand loyalty.

By using Amazon’s A+ Content on your product pages, you have the potential to increase profits while building your brand and satisfying the needs of your customer.


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