AdWords Quality Score (as defined by Google AdWords Help resources) is “an estimate of the quality of your ads, keywords, and landing pages.” In other words, it’s “an aggregated estimate of your overall performance in ad auctions.”
Personally, this isn’t a very clear definition – especially for those of who are less familiar with AdWords.
Google’s other (and better) definition of AdWords Quality Score is “how relevant your ads, keywords, and landing page are to a person seeing your ad”. On a scale of 1-10, the higher your Quality Score, the more relevant your ad, landing page, and keyword are to each other.
AdWords Quality Scores are assigned at a Keyword level. Each Quality Score is based on three components – Expected Clickthrough Rate, Ad Relevance, and Landing Page Experience. To learn more about these components read our post on what affects keyword Quality Scores in Google AdWords.
How to Check Your AdWords Quality Score
If you can’t see your AdWords Quality Score column on your Keywords tab, you can easily check your scores by following these three simple steps:
- On your Keywords tab, click Columns.
- Under Attributes, add score to your set of columns.
- Click the Apply button.