What is Admob & How Does it Work?

AdMob is Google’s advertising platform for promoting and monetizing mobile applications. Similar to MoPub, it allows application developers to promote their applications through in-app ads, monetize their applications by enabling in-app advertising, and provides intelligent insights through Google Analytics.

AdMob is available for Android and iOS platforms, with support for Unity and Cocos gaming engines. Your AdMob account connects with your AdWords account to distribute your ads for your Android, iOS, or gaming applications.

By connecting AdMob to AdWords, you can create mobile app install campaigns. These campaigns are specific to getting more people to download your app, with AdWords applying custom targeting, keywords, and ads based on your app ID and miscellaneous information. One unique feature of this mobile advertising platform is AdMob Mediation, which allows you to create house ad campaigns (campaigns that serve ads to your app using your own inventory, free of charge).

You can easily evaluate your campaign performance by tracking installs as conversions. AdMob fully integrates with Google Analytics, allowing you to access all the metrics and dimensions that matter to your application – user acquisition, engagement, revenue, screen views, sessions, app version, screen size and more. You can also segment your audiences to gain perspective on how people use your application.

For a more visual overview of how AdMob works along with its features, check out this YouTube video:

Reader Interactions


  1. Joe says

    Hi, I am about to use a third party monetization platform to serve third party ads. However, I want to still run a specific Campaign for an ad Partnership. We have an Admanager account that I use to currently load new ads into. If i take out the old SDK and replace it with the new Platform SDK, Will i still be able to Implement my ad campaign?

  2. Subhajyoti Das says

    Thanks for the article, I want to know, if I make an app of my site (which has Google adsense), can I use admob to monetize it? Or I’ll have to use adsense for mobile app too?

  3. Rasey says

    Kasen, I’m making an application and would like to run ad of top of our app. I’m just curious how the ad comes to my app?. Does Google send their ads once I put AdMob?

  4. Sharon Mathew says

    I wonder how Admob chooses which ad to show on my app when I act as a publisher?
    Do they have the same system like Adsense where there is an auction or do they use any other technique for this cause?
    Looking forward to hearing from you as I’m stuck at this point in my project.

  5. neeha says

    Hi royce,

    Sorry if am asking you this question again.

    Lets say i have an app/ like pokemon go- that captures the gps coordinates etc., of the mobile device-
    and lets say- the user uses the app like pokemon go at a specific location, how can we send an ad/commercial or a message that we want to broadcast to the mobile users depending on their locations? like a person in california be getting diff set of ad’s when compared to a person in chicaco… all ad’s to be initiated by me/ or the admin?

    is it possible with google admob sdk?

  6. Royce says

    Is it free to sign up to Admob?
    Is it okay if we sign up to Admob and only use the one where we get paid by them placing the add on your own app? And not use the part when your app will be advertised by paying 0.5$ – 1.5$.

  7. Karthik C P says

    Hi Kasey,

    How is it different from a Google Adwords display campaign targeted at just mobiles? Can I not just have a mobile app installs campaign using Adwords?

    Also, if you could just highlight the differences between Adwords and Admob, in the context of mobile ads.


  8. prashant says

    Nice information provided. But I want to know weather admob pays per install? Means I have made a game and if its downloads are 100 then will it pay me per install? If yes what are its rates per install?
    Please help me in this issue.
    Thank you.

    • says

      With AdMob, you pay for your app to be installed. I’ve found many forums that report about $0.50-$1.50 cost per install. You get paid when you allow ads to show in your app. When you reach the minimum payment threshold, you are eligible to for your earnings to be automatically sent to you. Processing can sometimes take 2-3 weeks.

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