What are the specs for Amazon Video Ad Assets?

Amazon Video Ads have specific requirements for video assets to ensure that the ads meet their standards and display correctly across various devices and platforms. Here are the general specifications for Amazon Video Ad video assets:

  1. File format: MP4 or MOV
  2. Codec: H.264, H.265, MPEG-2, or MPEG-4
  3. Video length: 6-45 seconds
    • 20 seconds highly recommended for Desktop, Tablet & Mobile
    • Up to 15 seconds for Fire Tablet
  4. Resolution: 3840×2160, 1920×1080 or 1280×720
  5. Aspect Ratio: 16:9 (square pixel) only
  6. Frame rate: 30 frames per second fps and a minimum 15 fps
  7. Bitrate: Minimum 1 Mbps, recommended 2 mbps
  8. Audio codec: AAC, PCM, or MP3
  9. Audio bitrate: 96 Kbps, recommended 128 Kbps
  10. Audio format: Stereo or mono
  11. Audio sample rate: Minimum 44.1khz
  12. Subtitles/captions: Optional but recommended for accessibility purposes
  13. Videos should not have black bars on any side of the video content
  14. File size: 500MB or less



Need an AMAZON EXPERT in your corner?

Reader Interactions

Leave a Reply

We use cookies to enhance your experience. By continuing to visit this site, you agree to our use of cookies. Click here for more information.