What are the Creative Types for Amazon DSP ads?

Amazon DSP (Demand-Side Platform) offers several types of ad creatives for an advertiser to reach their target audience across Amazon’s properties, third-party websites, and apps. Here are some of the creative types available on Amazon DSP.

  1. Display Ads: These are standard banner ads that appear on various Amazon websites, third-party websites, and apps that are part of Amazon’s advertising network.


2. Video Ads: These ads appear as in-stream or out-stream videos on Amazon-owned properties, such as Amazon Prime Video, IMDb, or on third-party websites and apps.

3. Audio Ads: These ads appear as audio content on Amazon Music and Audible, or as ads that play before or after the user’s desired audio content.

4. Custom Ads: These are custom ad formats created by Amazon’s advertising team to meet specific brand needs. These ads can be a combination of display, video, or audio ads and can be designed to engage audiences across multiple devices and platforms.

    • Desktop:

    • Tablet:

    • Mobile Device:

  1. Over-the-top (OTT) Ads: These ads appear on devices that are connected to a TV, such as Amazon Fire TV, and can be displayed as video or display ads.

  1. Dynamic E-commerce Ads: These ads dynamically display products based on the user’s search or browsing history, driving engagement and conversion with personalized content.

7. Responsive eCommerce Ads: These ads dynamically adjust their content and layout to fit different devices, screen sizes, and placements. These creatives are designed to provide an optimal user experience across various platforms, including desktops, tablets, and mobile devices.

    • Desktop:

    • Tablet:

    • Mobile Devices:

Amazon DSP offers a range of creative formats to help advertisers reach their audience with targeted ads on a wide range of ad inventory, including placements on Amazon-owned sites like Amazon.com, Amazon devices (Kindle, Fire TV), and apps, as well as third-party websites and apps that are part of Amazon’s network. Amazon places a strong emphasis on brand safety and ensures that ads are displayed in a brand-safe environment, protecting advertisers from appearing alongside harmful or inappropriate content. Advertisers can choose the creative types that best suit their campaign goals and target audience to maximize their return on investment (ROI).


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