What are the advertising restrictions and policies on Walmart Connect?

There are restrictions on the types of products or content that can be advertised on Walmart Connect. Walmart Connect has guidelines and policies in place to ensure that the advertisements align with their standards and meet legal, ethical, and brand-safety requirements. Here are some common restrictions and considerations to be aware of.

  • Prohibited Products: Certain products are prohibited from being advertised on Walmart Connect. This typically includes items such as illegal substances, weapons, adult content, counterfeit goods, or products that violate intellectual property rights.
  • Compliance with Laws and Regulations: Advertisements must comply with all applicable laws and regulations, including advertising standards and industry-specific regulations. For example, pharmaceutical products must comply with healthcare regulations, and food products must adhere to labeling and safety guidelines.
  • Compliance with Walmart’s Policies: Advertisements on Walmart Connect must comply with Walmart’s overall policies, including their code of conduct, values, and business practices.
  • Content Guidelines: Advertisements on Walmart Connect must adhere to content guidelines, which typically prohibit offensive, deceptive, misleading, or inappropriate content. This includes content that promotes hate speech, violence, discrimination, or infringement of privacy rights.
  • Intellectual Property: Advertisements should respect intellectual property rights. It is important to ensure that the content used in ads, including images, videos, or trademarks, does not infringe upon the rights of others.
  • Brand Safety: Walmart Connect maintains brand safety standards to protect the reputation and integrity of the platform. Advertisements that are deemed unsafe or pose a risk to the brand image may be rejected or removed.

Learn more about how Vertical Rail can assist with your Walmart advertising.

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