Knowledge Base

What are Amazon Sponsored Brands?

Amazon Sponsored Brands are keyword-targeted pay-per-click (PPC) ads that promote your brand and a collection of products. This ad type appears within search results on desktop and mobile, and is available to vendors and professional sellers enrolled in Brand Registry. Sponsored Brands ads are ideal for improving visibility and brand awareness.

Amazon Sponsored Brands
When utilizing Sponsored Brands, you choose relevant keywords and bids, and pay only when a user clicks your ad. This advertising option features a custom headline, your brand logo, and up to 3 products. When a user clicks on your ad, they are taken to a custom landing page, a product listing page, or your Store.

Build brand recognition, reach potential customers, and prepare for Amazon Prime Day with Sponsored Brand Ads.

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