ANALYTICS: Trendalytics

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Trendalytics Website:

About Trendalytics:

Trendalytics was founded by Karen Moon, a former fashion design student, and Kevin He, a former software engineer at Microsoft. Together, they developed a merchandise intelligence platform that strives to help fashion and apparel brands better predict what consumers want today and tomorrow.

The company has headquarters in New York, NY.

Trendalytics Explained:

The company aggregates and analyzes patterns across social media, online search, and SKU data to deliver dynamic insights related to assortment planning, product pricing and marketing. The platform helps clothing and accessory retailers maximize sales and optimize for their market by identifying online product trends.

The company differentiates itself from other analytics platforms by focusing exclusively on the fashion industry. As such, it’s become the big data provider of choice for some the world’s leading brands – Swarovski, Marchesa, Revolve, and Frye (to name a few).

The main focus of the company is to maximize sales, minimize markdowns, deliver timely campaigns, identify the captivating image, and monitor the market on behalf of its clients.

The company is ideal for any fashion and apparel retailer that wants to gain insight into their present and future. You can request a demo of their analytics platform through their website.

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