Knowledge Base

EMAIL MARKETING: SparkPost

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SparkPost Website: https://www.sparkpost.com/

About SparkPost:

SparkPost is the email delivery service based on the Momentum platform from Message Systems. Led by Phillip Merrick (CEO) and George Schlossnagle (CTO), their entrepreneurial vision for business and technology has driven this 2014 startup to become one of the most trusted leaders in sending emails.

SparkPost Explained:

This is an integrated cloud email marketing platform. It allows you to easily add email to your web or mobile app, sending via SMPT or REST APIs. You can access and integrate your data in real-time with webhooks, with client libraries being open source and available on Github.

The company provides a powerful templating language for personalizing emails through the platform. After sending email, you can then view comprehensive real-time analytic reports spanning over 40 key metrics.

It offers 5 different pricing plans at various levels. The free plan allows for 100,000 emails per month. Their Pro plan allows for up to 1 million emails per month, followed by their Super Pro (< 2 million), Custom (< 5 million), and Elite (> 5 million) plans. A dedicated IP is available for their Pro plan or above.

It offers a free trial to get started. It’s ideal for high volume email marketing programs that demand superior deliverability and real-time analysis.

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