Knowledge Base

Site Search in Google Analytics

Located in the Behavior section of Google Analytics, site search gives you a detailed look at your in site search usage, search terms, and on what pages it is getting used. A user’s ability to navigate a site is an essential piece of any website and the in-site search plays a very important role. This feature of Google Analytics allows you to gain insight on how often the search bar is being used, what products people are looking for, and if they are finding it.

Site Search Screen Shot

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