With potential customers Googling something more than 2 billion times every day, Google AdWords is an important tool for businesses to expedite and achieve first search results page visibility.
However, creating a new campaign can be a bit overwhelming for anyone new to AdWords. If you’re unsure about the process, here’s a simple step-by-step guide on how to get started and setup your first AdWords campaign.
Create a Campaign
If you don’t already have an AdWords account, visit https://adwords.google.com and click the “Start Now” button. Once you’re signed up and signed in, you’re ready to go. Click “+Campaign.”
Choose your campaign type. There are different campaign types, but we’ll use “Search Network Only” for tutorial purposes.
Name your campaign and remove the checkmark from “Include Search Partners.”
Search Partners refers to companies that work with Google to show ads on their sites, including eBay, AOL, Amazon and YouTube. If you’re new to AdWords or are on a tight budget, it’s best not to include search partners, as including them will cause a higher cost per conversion. When deselected, your ad will show only on Google Search and Shopping, but this can be changed later if you choose.
You can pause your ads or campaigns as needed, if you need to review and make sure everything is correct.
Choose Geographic Location & Language
Now choose the location you want ads to show up – narrow it down or widen the range according to your target audience.
You can choose a wide audience like countries or cities, but you can also narrow the location your ad will show, like the radius around a particular location, a zip code or even a specific neighborhood. Location targeting allows you to advertise to wide or very narrow audiences.
You also have the option to choose the language of the sites your ads will appear on. However, keep in mind that the ads must be written in the language of your target audience.
Bid & Budget Strategy
To gain a better understanding of AdWords and to have more control over ad rank and average cost-per-click (CPC), choose “I’ll Manually Set My Bids For Clicks.” This can be changed later.
Set your daily budget, which is the maximum amount Google will charge you per day for all ads in a particular campaign. Daily budget should begin conservatively, but it can be adjusted over time to reflect actual search performance.
In CPC bidding, you pay only when your ad is clicked by a user; if your ad is seen by 100 people and 5 people click on it, you only pay for those 5 clicks. A maximum bid is the highest amount you’re willing to pay for a click on your ad, but you’ll often pay less. You’ll be charged just enough to beat the rank of the advertiser with the next highest rank, due to the AdWords auction process. The final cost for a click is called the actual CPC.
The optional ad extensions offer an additional call to action on your ads; either location information, links to sections of your website or phone numbers. These can be changed and added later, should you want to do so.
Click “Save and continue.”
You have now created an AdWords campaign. The following blog post will show you How to Create Ad Groups Within an AdWords Campaign.