For those new to Pinterest, it is basically a social network bookmarking site that allows users to upload, save and share images and videos (known as “pins”) onto different categorical boards.
Studies have shown that Pinterest users tend to fall in a higher spending group than any of the other social networking sites, so if you want more traffic, it’s time to start pinning. Following are the basics on how to set up Pinterest for your business.
Create a Free Account
If you already have a Pinterest account, you can convert it to business, or if you’re new to Pinterest, you can sign up for a business account.
To convert your personal account, log in and visit Pinterest for Business and click on “convert now.” You’ll then be allowed to modify your current account details, such as type of business, name, website and more. Pinterest will lead you through each section.
To create a new business account, visit Pinterest for Business and click “Join as a Business.” You’ll add your work email address, a secure password, your business name, type and the website. You can also add a maximum 160 character description.
You’ll be prompted to choose a way to verify your account; select the option you want and follow the prompts.
Add Profile Image
Once your basic page is created, you’ll want to upload a profile picture, preferably a simply-designed or high-contrast logo. Since this is the only photo available to represent your business, make sure it’s easily identifiable.
Create a Board(s)
Go to your profile page and click on “create a board.” Enter a name for your board, a description and a category. You also have the option to make your board public or secret. Once you create a board, you’re ready to start pinning. Initial board suggestions include product tutorials, customers using your products, infographics, and videos.
There are several ways to add pins to your board. To add your own, go to the board you want to add a pin to and click “Add a Pin.” You can either pin from the web or from your computer.
If you add from the web, you will be prompted to enter the page link and you’ll then be shown the images from that site. Select the image you want, enter a description and click “Pin it.” If you choose to add a pin from your computer, you’ll be prompted to choose and upload a file.
A third option is to “repin” content by browsing your home feed, categories or by searching for keywords in the search bar. When you find something you want to repin to your board, hover your mouse over it and click the red “Pin it” button. You’ll then choose what board to pin it to, and you can either leave the previous user’s description of the photo or write your own.
Wondering what kind of content to pin to your boards? Suggestions include:
- Gift guides: During holidays, turn boards into gift guide that include your own products AND others, so that it doesn’t appear to be an overt advertisement.
- Create a reading list: Pin articles and books related to your company that could be interesting to your audience.
- Event planning: Holiday parties and business trips can be planned easily with ideas, locations and tips.
- Product giveaways and contests: Hold a contest or promotion and pin it to boards on your page. Pins with a call to action like this get a significantly higher engagement. Businesses can offer a prize for anyone who repins an image.
Interact With Others
Although different from other social networks, Pinterest does offer a few ways for users to interact with each other. Aside from re-pinning from other users’ boards, you can also engage via:
- Likes: Hover over a pin you like and click the heart button. This will notify the user and also save it for you to consider pinning to a board at a later date.
- Comments: Click the pin you want to comment on and you’ll see the box where you can type in your thoughts.
- Tag Others: Use @username to tag someone in a pin and they’ll be notified of the mention.
- Hashtags: Pinterest uses a unique search system, so you can use brand-specific hashtags, but proper keywords are most effective when describing pins and boards. Note that the # symbol only works in pins – not in profile descriptions or board details.
Check Your Analytics
To access your analytics and settings, go to your profile page and click the gear in the top right corner. Click on “analytics” and you’ll see data on your impressions, viewers, engagements, which pins are performing well and more.