ANALYTICS: SearchSpring


SearchSpring Website:

About SearchSpring:

SearchSpring is a SaaS relevancy platform founded in 2007 by Scott Zielinski and Gareth Dismore. Gareth used to build search engines for e-commerce start-ups, inspiring him to engineer software that would deliver products on websites based on user behavior.

Headquartered in Colorado Springs, Colorado, the company currently serves more than 600 e-commerce merchants across the United States, Europe and Australia.

SearchSpring Explained:

The company is a relevancy platform designed to deliver pertinent products and content to online shoppers on your website. Its platform increases user conversion rate, average order value, and customer lifetime value while providing insights to users on actionable data, allowing for sustained growth.

The company’s relevancy platform offers the proprietary Intellisuggest® Engine, which features the latest advances in machine learning and predictive artificial intelligence. The Intellisuggest Engine utilizes product data and real-time user behaviors to analyze shopper intent, thus delivering the most relevant items to a shopper based on their unique behavior.

The company’s relevancy platform includes a merchandising suite, designed to allow customers the ability to visually merchandise and rank products and also offers an insights suite, created to provide data reporting and suggestions to optimize conversions.

Currently, it has partnered with a number of platforms, including Magento, Shopify, Channel Advisor, and more. It is ideal for e-commerce merchants interested in utilizing shopper data to increase their overall conversions and shopper experience.

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