The “Search Network with Display Select” is a combination of “Search Network only” and “Display Network only” AdWords campaign types. With this option you get the best of both worlds–your ads can show with search results on the Search Network, and in relevant placements within the Display Network.
Placements & Ad Types
The Google Search Network includes Google Search, Shopping, Google Maps, and search partner sites like AOL. The Display Network includes placements on websites that show Google ads, videos, apps, Gmail, YouTube, Google Maps, Blogger, and Google Finance. There is a wide variety of ad formats eligible to display with the Search Network and Display Select campaign type. Possible ad formats include: text ads, image ads, display ad builder ads, app or digital content ads, product listing ads, and dynamic search ads.
Search Network with Display Select campaigns are managed the same way you would manage a regular Search Network campaign – by creating ads, choosing relevant keywords, setting bids, and setting a daily budget. The campaign then splits your budget between your Search Network and Display Network campaigns. Google will use most your budget for Search Network ads, using the remainder for Display Network ads. In the Display Network, your ads will appear more selectively. This will depend on the relevance of your keywords to the placement sites, and how likely Google thinks customers will be to convert after clicking on your ad. Search and Display Select campaigns have two feature options: standard and all features. All features campaigns have a number of advanced features tailored for advertisers with more experience or more time to invest in their ad campaigns. These advanced features include ad scheduling options, advanced social settings, advanced location options, mobile app extensions, IP exclusions, and the Display Network tab. For more information, read Google’s advice
for choosing the campaign type that’s right for you. Or, read our posts on “Display Network Only
” and “Search Network Only
” campaigns types.