Knowledge Base

EMAIL MARKETING: MailChimp

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MailChimp Website: https://mailchimp.com/

About MailChimp:

What began as a side project to cofounders Ben Chestnut and Dan Kurzius is now one of the world’s leading email marketing platforms.

Founded by a team of web developers back in 2001, MailChimp is the DBA for The Rocket Science Group. MailChimp is governed by a senior leadership team with decades of experience, devoted to empowering its 500+ employees and 12 million customers to grow in everything that they do.

MailChimp Explained:

MailChimp is an email marketing platform that is tailored to eCommerce businesses. As a platform, it allows you to connect your store (on Shopify, Magento, WooCommerce, BigCommerce – to name a few) in order to improve your customer management and work flow automation.

It provides simple and flexible yet powerful solutions. You can design mobile responsive email templates by dragging and dropping. You can manage custom marketing automations and work flows, triggered by customer behavior, preferences, previous sales, and API requests. You can also view email open reports that can be synced with Google Analytics.

It offers 3 pricing plans for start-up, growing businesses, and enterprise clients.  Their Free plan allows for up to 2,000 subscribers and 12,000 emails per month. Their Growing Business plan increases based on your number of subscribers, and allows for automation, integration, segmentation, and reporting features. Their Pro Marketer plan is designed for enterprise eCommerce clients.

It is easy to get started with. It’s best for brands in need of a user friendly email marketing solution, or those with small lists that would like a free, ongoing option. It’s also ideal for businesses looking to get starting with email marketing quickly and easily.

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