For any business, it is important to know how a company is reaching its stated directives or goals. There must be ways to measure and evaluate the success – or progress – of achieving those goals. We call those measurable values Key Performance Indicators (KPI), sometimes also called Key Success Indicators (KSI).
These indicators will (and should) vary from company to company or industry to industry, as goals will be different.
For e-commerce companies, several sets of KPIs may be important. They may include measurements of: