Keyword Difficulty is the phrase we like to use to describe the level of effort required to rank a website organically for its target keyword. I am going to illustrate how Keyword Difficulty impacts on-page SEO efforts and how to find keywords that have a much lower keyword SEO difficulty. It is a good idea to start your website on-page SEO strategy by analyzing the chosen keyword. The goal is to avoid wasting time and money on keywords that are difficult to rank for. Many of the top 100 keywords in any given industry already enjoy a high search demand and have become very competitive. Websites that effectively optimize for the top 100 keywords in their industry, stand a good chance to solidify their presence on the Search Engine Results Page (SERP) for those top keyword searches. The chance to break through the top 10 listings on the SERPs has become a difficult battle. As a result, these competitive keywords face a very high keyword difficulty. These developments demand a new approach when choosing a keyword you want to rank well for organically.