ANALYTICS: jumpshot

Jumpshot Website: http://www.jumpshot.com/

About Jumpshot:

Jumpshot provides in-depth customer analytics and insights to clients. The company tracks and compiles data on more than 5 billion clicks every day to provide detailed information on customers’ online footprints to help marketers better understand their target audiences.

Jumpshot Explained:

Jumpshot is a cloud-based marketing analytics company that offers detailed data based on a panel of more than 107 million consumers. It allows marketers a new perspective on the online behavior of their customers, revealing comprehensive browsing, buying and social behavior.

Products range from site analysis and keyword conversions to URL analyzer and audience analytics. The company allows you to identify web and mobile traffic, and investigate consumer behavior. The company’s Audience Analytics lets you define nearly any audience and inspect that segment’s value to you.

A unique aspect is the ability for clients to view customer behavior not only on their site, but on other sites as well. The URL Analyzer allows clients to investigate insights on any website from jumpshot’s 107 million user panel. Sites can be tracked from the previous 20 months, and can be segmented by browser, demographics and more.

The company offers a variety of products and solutions, as well as customizable plans according to client needs. It pairs comprehensive data with an intuitive, user-friendly interface.

This is a great option for any business interested in going a step further than basic analytics of their own websites; it’s for those in search of deep, rich, extensive marketing analytics. The company turns data into real-life, easy-to-understand information that businesses can then use to gain an advantage over their competitors.