Twitter is a popular social media site for companies to interact with their target audience. The messages on Twitter are limited to 140 characters and are called “tweets.”
To drive potential clients to your profile, it needs to reflect your business and its personality. Want to get it right and maximize your page’s impact? Here are the basics on how to set up Twitter for your business.
Visit Twitter and click on the “sign up” button. You’ll add your full name, email and create a very secure password to start. Once you fill in these 3 things, you’ll then be prompted to create a username.
When coming up with a username for your business page, you’ll likely want to use the shortest form of your business name. If someone tweets at you, your username is included in the 140 character limit, so keep it as short and simple as possible. Fill in other details and then click “create my account.” Twitter will send an email to the address you provided with a link that must be clicked in order to verify your account.
Next you’ll want to upload a profile photo that represents your business. Since it is included every time you Tweet, it’s best to choose something that is instantly recognizable as related to your business. You’ll also upload a header image, which is displayed in the large horizontal space at the top of your page. This high-quality image should showcase an aspect of your company, whether products, staff, sale items, etc. and can be changed any time.
Fill in the bio information, which is limited to 160 characters – businesses sometimes use hours of operation, a motto or other concise information that describes your company. You’ll also add in your website, location and a few other details.
You can also select a theme color for your page. Choose from 10 standard colors, or customize a color that relates to your company.
Add some tweets before inviting people to follow your business account, so there is content for them to interact with. Tweets should be informative, engaging and interesting; remember, you can have fun and share casual events within the company or Tweet about current events. There are several things to know when you Tweet:
- Pin a Tweet: If you have a particular Tweet that you want noticed, you can click the dots on the bottom corner and “pin it” to the top of your profile page.
- Mentions: Want to mention a specific person or company in a Tweet? Use @username.
- Hashtags: The # is a marker that tags tweets by category. If you Tweet something about the Super Bowl, you can mark it as #SuperBowl (no spaces) to include it in searchable Super Bowl related content.
- Photos: Add up to four photos or one GIF or one video per Tweet.
Need some content ideas? Consider sharing news about awards your company or staff has received; ask your followers a question or initiate a poll; offer brief “meet the staff” bios and include a photo; share relevant content or links from those you follow or from other sources. Don’t self-promote, just engage your audience and allow them to see your company as genuine.
Follow and Be Followed
Search for people and businesses to follow. Anyone you follow will be added to your feed, and you’ll see all of their Tweets. Sometimes when you follow someone, they’ll follow you in return, so this is a great way to begin building your network.
A Final Note
If your company has different divisions, you’ll likely want to have separate Twitter accounts for each (i.e.: a support or technical team should have its own account to handle complaints or customer problems). And when legitimate customer concerns are Tweeted at your business, make sure they are handled promptly. Remember, if a person complains on Twitter, all of their followers automatically see it, and if your company is tagged in it, all of your followers see it as well. But it’s not necessary to respond to unfounded or irrational Tweets.