As of September 2019, Enhanced Brand Content was combined with Vendor Central’s A+ Content, and both are now known as A+ Content. It is available to vendors as well as sellers with Brand Registry.
Sellers can potentially boost conversion rates and build brand trust using Amazon A+ Content (formerly Enhanced Brand Content). To access A+ Content, you must have Brand Registry for the products you want to apply the content to.
A+ allows you to use multiple layout options, formatted text, and additional images to maximize performance.
1 – Sign into your Amazon Seller Central account and hover over Advertising in the top menu. Click A+ Content Manager.
2 – Click “Start Creating A+ Content.” You’ll then name your new content, and click on Add Module.
3 – Next you’ll build your page using modules. There are a variety of modules to choose from to create your page. Scroll through them, find one that suits your brand, and click on it. This will place the blank module on your Content Details page.
4 – Upload high-quality images into the image blocks and add optimized content to the text blocks. It’s important to note that Amazon has content you should avoid – or your page may be rejected – including listing company contact information, mentioning that your business as a seller/distributor, using opinions (i.e.: “The Best…”), using low-quality images, links to other websites, and excessive bolding or capitalization.
5 – You can add more modules if you wish, and move them to best suit your needs. Once your images and content are uploaded into your template, click Apply ASINs.
6 – Choose the ASINs that you want this A+ Content page to show for. The content will appear on the product description page. You can click Preview to see how your A+ Content will look to potential customers. You can either make further edits or, if you’re happy with it, your page is complete!
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