Amazon vendors can potentially boost conversion rates and build brand trust using Amazon A+ Content detail pages. A+ Content pages use advanced text options, additional images, video, interactivity, and unique page formatting to maximize performance. 1 – Sign into your Amazon Vendor Central account and hover over “Merchandising” in the top menu bar. Click “A+ Detail Pages.” 2 – Click “Create New Project.” 3 – Now you’ll name your project and select the ASINs you want to include in your A+ Content. Click Continue. 4 – Next you’ll build your page using drag-and-drop elements. There are a variety of layouts to choose from to create your page. 5 – Upload high-quality images into the image blocks and add optimized content to the text blocks. It’s important to note that Amazon has content you should avoid – or your page may be rejected – including listing company contact information, mentioning that your business as a seller/distributor, using opinions (i.e.: “The Best…”), using low-quality images, links to other websites, and excessive bolding or capitalization. 6 – Once your images and content are uploaded into your template, you can click on “Preview” at the bottom of the page to see how your A+ Content will look to potential customers. You can either make further edits or, if you’re happy with it, your page is complete!