How to Create A Google Smart Shopping Campaign

1 – Sign into your Google Ads account.

2 – Click the new campaign button.

3 – Select Sales as your goal. When you select the correct merchant center account, you’ll be able to choose the smart campaign option.

Smart Shopping Goals

4 – Name your campaign, give it a budget, and modify a couple of other minor settings.

5 – You’ll need to create an ad with some text and an image. You have a short headline with 25 characters of text, a long headline with 90 characters, a description line with 90 characters, and the image needs to be at least 600 x 314 pixels with a ratio of 1.91:1. This allows the ad to display in various placements on the internet as explained earlier.

6 – If you’re unsure whether or not a smart campaign fits into your marketing objectives or current campaign(s) structure, contact us or leave a comment.

Reader Interactions


    • James House says

      There is no set cost to a Smart Campaign. Smart Campaign costs require the advertiser to have already had some spend/conversions in previous campaigns so starting with 20% of the budget of a current running campaign is a good place to start, then increasing in smaller increments as needed (probably 10-25% increase.) Depending on the niche of the product, you could budget as little as $5/day to an average of $1000/month or more. 

  1. JD says

    That’s not a complete step of a smart shopping campaign. After selecting shopping We need to select a smart shopping campaign. Then we have to enter images, videos, etc.

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