1 – Sign into your Google Ads account.
2 – Click Display Campaigns and then click the blue +.
3 – Choose the goal of your campaign and then choose Display campaign type.
4 – Select your campaign subtype. You can choose a standard display campaign or a Gmail campaign, which show when users browse their email. Add your business website and click Continue.
5 – In the next screen, you’ll name your campaign and confirm the location and language.
6 – You can keep the default bidding settings, which are already filled in, or you can make adjustments as needed. Then fill in your daily budget, which is the average you’re willing to spend on your advertising each day. Name your ad group and choose your target audiences, which can be searched by term, phrase or url, or you can browse various audiences.
7 – You can further target potential customers by narrowing demographics by age, gender, parental status, or income. You’ll then set your ad group bid, which is the amount you’re willing to pay each time your ad is clicked.
8 – You’re now ready to create and upload your Display Ad. If you’re not quite ready to upload your images, you can Create Ads Later, which will save your campaign settings until you’re ready. Here you’ll upload up to 15 images and 5 logos. Note that Google Display Ads have the following size requirements:
- Landscape: Ratio of 1.91:1. Greater than 600 x 314. File size limit is 5120KB.
- Square: Greater than 300 x 300. File size limit is 5120KB.
- Logo (optional): Recommended square logo 1200 x 1200. Recommended landscape logo is 1200 x 300. File size limit is 5120KB.
9 – You can also upload up to 5 marketing video ads (must be hosted on YouTube), which is optional. Fill in the Headline, Long Headline, Description, and Business Name. You can include up to 5 headlines, and up to 5 descriptions. As you fill in these fields, you’ll see a preview of what you ad may look like on the right.
10 – When you’re happy with the final ad, click Create Campaign at the bottom of the page. NOTE: Your Responsive Display Ad is now live and ready to show to potential customers. You can return to Campaigns to view metrics, but you should wait at least a week for the ad to gather data.