The E-commerce Marketing Guide to Preparing For the 2015 Holiday Shopping Season
Vertical Rail Staff
September 21, 2015
It’s the most wonderful time of the year!
But for retailers, it’s often the most stressful. Preparing for the holiday shopping season becomes more demanding every Fall. Constant changes in user behavior and consumer trends make it challenging to keep up and stay competitive. With so many marketing channels to manage, just staying organized is overwhelming. We understand the pressures felt by eCommerce companies prior to the holidays, which is why we’ve put together this helpful resource. We want to make it as easy as possible for retailers to maintain perspective on everything they should be doing to achieve digital marketing success this 2015 holiday season. We want this to be the most wonderful time of the year for retailers, too!
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Within these pages, you’ll find a plethora of tips, features, and strategies to make this your best holiday shopping season ever. We’re confident in suggesting these strategies to you because they’re all relevant, proven, and supported by industry data and results we’ve experienced. Each chapter offers its own insight, so you can choose to read any or all sections at your leisure. However, when read in full, this guide provides complete insight into how historical holiday shopping data can be used to make smarter planning decisions for this 2015 season. We hope you find this guide as helpful as we think it is. We welcome any questions you may have, as well as contact requests to see how we may be able to help you prepare for the Holidays. You may reach us anytime by filling out our contact form on our website. From our company to yours – happy planning!