All ad campaigns on Facebook require maintenance and monitoring. You should regularly be making adjustments to optimize Facebook ads depending on how they’re performing. For example, when ads perform below your expectations, you might want to tweak ad creative, adjust targeting, or scale back ad spend. On the other hand, when ads perform well, you’ll likely want to increase spend to drive additional results. With Facebook Automated Rules, Facebook will automatically check on your how your ads are performing and make adjustments or send you a notification.
Depending on how you set up the rule, you will set criteria, and Facebook will regularly check to see if the criteria are met. When the criteria are met, Facebook will automatically take an action you’ve set, which can include increasing budget, increasing bids, pausing ads, or simply sending you a notification.
How To Set Up An Automated Rule
You can create an automated rule for a campaign, an individual ad, or an ad set. You can also set the rule to apply to a multiple campaigns, ads, or ad sets.
For campaigns, ads, and ad sets, you can set the rule to send a notification or pause ads. However, rules that adjust budgets or bids can be used for ad sets only.
To set up an automated rule, navigate to your Facebook Ad Account:
- Select a campaign, an ad set, or an ad. Click on the Create Rule button.
- Select whether you’d like the rule to apply a single ad, ad set, campaign, or globally.
- Set the Action for your rule. This is the action Facebook will take automatically when the criteria of your rule are met. You can choose to have the ad turn off, send a notification, adjust daily or lifetime budget, or adjust manual bid. The rule will only apply for settings that you have enabled. For example, if you are not using a manual bid on an ad, adjusting a manual bid will not apply to that ad.Set the conditions for your rule. You can set conditions based on spend, results, cost per result and others. See the complete list of conditions below.
- Select the time range for your rule. The time range limits the number of days that Facebook will look at when calculating your rule.
- Select the Attribution. WindowFrequency is automatically set to “Continuously”. Frequency is how often Facebook will check to see if your rule has been met. Facebook says it will run as often as possible, which is about every 30 minutes.If you’d like to receive an email notification, check the box labeled “Email”. Facebook will automatically send you a notification on Facebook. The email notification will be sent once per day, when any of your rules have been met or when new rules are created.If you’d like other people to receive notifications on a rule, add them as a subscriber. Note that you can only add people who have access to the ad account.
- Name the rule.
Available Rule Conditions
Facebook lists the conditions under three categories: Most Common, Cost per Website Conversion, and Other. Conditions under the Cost per Website Conversion category require that you have the Facebook pixel installed on your site. See the complete list of available conditions below.
- Daily spent
- Lifetime spent
- Cost per result
- Cost per mobile app install
- Hours since creation
Cost per Website Conversion (Facebook Pixel):
- Cost per Add Payment Info
- Cost per Add to Cart
- Cost per Add to Wishlist
- Cost per Complete Registration
- Cost per Initiate Checkout
- Cost per Lead
- Cost per Purchase
- Cost per Search
- Cost per View Content
- CPC (Link)
- CTR (Link)
- Lifetime Impressions