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EMAIL MARKETING: dotmailer

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Dotmailer Website: https://www.dotmailer.com

About dotmailer:

Originally created by Ian “Tink” Taylor, Simon Bird and David Ivy as web design agency Ellipsis Media in 1999, dotmailer is now the top email marketing provider in the United Kingdom – and is considered one of the top email systems in the world.

The company, part of dotDigital Group PLC, focuses on providing personalized automated email marketing services for more than 70,000 users in over 150 countries. It has 180-plus employees in offices throughout England and in New York City.

Dotmailer Explained:

Dotmailer is a SaaS (Software as a Service) email marketing platform that integrates with Magento, MS Dynamics, Salesforce and other stores to build and send optimized messages to multiple channels. The drag-and-drop EasyEditor allows you to create dynamic and meaningful content to better engage your customers.

Since approximately 70% of all emails are opened on mobile devices, every email template – whether imported by you, custom designed or built from scratch – is mobile-responsive. The company uses Send Time Optimization, which determines the best times to send email for optimal open rates. And with the Program Builder, you create personalized programs to engage customers with surveys, transactional emails, abandoned cart follow-ups, and more.

It offers extensive reporting and analytics including features like geo-mapping, social media tracking and campaign comparisons – all to enable you to focus your efforts and maximize response rates. And every customer in your dotmailer account has an activity report where you can view that individual’s interactions with your campaigns.

Along with a 30-day free trial, it offers 3 pricing plans: the Essential plan, which includes the standard features for 30,000 contacts; the Professional plan includes standard features plus additional data and personalization services for 60,000 contacts; and the Ultimate plan, which includes all professional features plus additional premium services for 120,000 contacts. The company also offers a custom package for larger customers that need a more tailored solution.

Dotmailer is a user-friendly email platform that works well for medium businesses to large enterprises. The automated email solution is ideal for businesses with large contact lists that send a high volume of emails.

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