How to Create & Send Campaigns In MailChimp

Once you’ve established your subscriber list, it’s time to create the email campaign you want to send. MailChimp offers a variety of basic templates with drag and drop features you can use.

To begin, navigate to the “campaign” page and click “create a campaign.” The drop down menu that offers four separate campaign options, which you can read about in Understanding MailChimp Campaign Types. For now, choose regular campaign. You’ll then choose the audience list you want to send the campaign to and click next.

Fill in the email subject line, from name, and from email address, and choose any additional options like tracking tools, social media and advanced settings. Click next.

You’ll now select a template from basic, themes, saved, campaigns or code your own. Choose the basic tab to select a pre-made drag and drop template. Once you choose the template that will work best for your campaign, you’ll then add in and customize your email content.

Test & Send Your Campaign

Once you’re done adding email content, you can preview it or send a test email to yourself to make sure everything appears correctly. Click the “preview and test” menu in the top right corner and choose “enter preview mode” to view how the campaign will appear to recipients or “send a test email.”

If you’re not satisfied, edit as needed. When you are satisfied with the campaign, click “next” and review the pre-delivery checklist. When you’re done testing the email campaign, you can send it immediately or schedule it to be sent at a specific time.

Checking Reports

After you send your campaign, the next time you sign in to MailChimp, you’ll be able to view the number of subscribers who opened your email, how many clicked links, social media engagement and more. You can dig further into data by clicking on “reports,” and download and print reports should you wish.