Now that you’ve successfully created an Ads campaign, you’re ready to create ad groups and write an ad. An ad group contains one or more ads that you want to display for a specific set of relevant keywords. Google suggests focusing all ads and keywords in an ad group on one product or service.
Start by entering your landing page address, which is the site your ad will link to. Name your ad group and set a bid for it. Add your keywords; your ad can show up based on search results related to your keywords.
Click “Continue to Ads.”
Congrats! You’ve created an ad group in an AdWords campaign. The next post will show you step-by-step How to Create Ads Within an Ads Ad Group.