An increasingly popular industry buzzword, growth hacking is an out-of-the-box approach to increasing the growth rate of a product. The usual goal of content hacking is to increase users and drive traffic, with growth hackers being more focused on these objectives than how they are achieved. Most professionals are already familiar with content marketing, or the creation and distribution of relevant and consistent content to acquire an audience. However, the question here is how content hacking can supplement your content marketing strategy to skyrocket your readership. Essentially, content hacking is a new word describing an old concept. It’s all about taking advantage of user behavior and content sharing to drive growth. There are a variety of so-called advanced “content hacks” out there, but here are 5 simple things you can start doing right now to improve the effectiveness of your content marketing.
Content Hacking: Write Longer, More Concise ContentLonger content ranks higher in Google. Longer content also has a higher share rate on social. But the caveat to writing longer content is you can’t just ramble. You can’t force content to be longer and hope it will read just as naturally if it doesn’t require length. The key is to be concise in your content so you can tell as much of the story as is relevant.
Write Direct Headlines that Tease Your AudienceThe title of your content is often more important than your content itself. Your content doesn’t matter if no one gets hooked into reading it. To spark interest, write a headline that your ideal reader would be able to relate to, or that addresses a question you know they want an answer to. While writing a strong headline can be challenging, there are a variety of terms that tend to attract readership more than others. Try incorporating some of the following into your headlines:
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