Amazon’s Gold Box Deals are daily specials appearing under the Amazon “Today’s Deals” Tab. Within the Today’s Deals section, shoppers will find multiple deal types, typically consisting of the following deals:
Deal of the Day: Amazon’s Deal of the Day is commonly available for a single item or product set for a one-day period. These items are often sold in limited quantities and tend to be offered on electronics and/or home items.
Savings and Sales are a combination of ongoing Amazon promotions and deals. These items have a longer sale period (all of which vary), and are typically offered on a variety of products.
Lightning Deals: Lightning Deals are time-limited promotions with a restricted number of discount offers on a particular item. They typically appear on the Gold Box page and may also be found throughout Amazon. Lightning deals are an excellent marketing tool to take advantage of when seeking to raise product awareness.
In addition to Amazon’s Gold Box deals, Prime Early Access is a feature which allows Amazon Prime members to have early access to select Lightning Deals. With this feature, Prime members are able to purchase some Lightning Deal products thirty minutes prior to the public’s access of the sale.
In addition to the Amazon’s Gold Box promotions, Amazon also offers Coupons, which function similarly to promotion codes, in which users “Clip” coupons for an instant discount on the products they are shopping. Amazon Coupons are available for a wide variety of products ranging from beauty products to automotive and industrial.
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