Knowledge Base

How to Enable Advertiser Features in Google Analytics

Enabling advertiser features in Google Analytics allows you to set up Google Remarketing, Google Display Network impression reporting, and DoubleClick campaign manager reporting. It also lets you track and analyze website visitors by age, interests, and gender under the demographics and interest reports.

To enable advertiser features, sign into Google Analytics, click on Admin and select the desired web property from the drop down window under Property. Once you have done this, click on Property Settings, scroll down to Advertiser Features, and turn Enable Advertiser Features to the on setting. Make sure the button under Enable Demographics and Interest Reports is also set to on if you want demographic information on your website visitors.

Within the next 4 – 24 hours, you will start seeing demographic information on your website visitors and will be able to set up Google Remarketing campaigns and lists. Make sure to update your privacy policy to reflect that you are now using 3rd party enabled cookies.

Enable Advertiser Features in Google Analytics
This is a sample Google Analytics eCommerce report segmented by demographics and sorted by revenue. You can use demographic information to better analyze the effectiveness of your advertising efforts.

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