As a Google Premier Partner agency, our company has been recognized as achieving highest levels of client results, certification and product knowledge in Google Shopping and Google AdWords. This partnership gives us access to our own dedicated Google agency support team, as well as access to product betas and insights.
When consumers search Google Shopping, you want your products to be right at the top of the list. Our team uses every approach available in Shopping to increase your visibility and conversion rates.
The Importance of Google Shopping in Your Digital Marketing Strategy – in 2017, 79% of Americans are shopping online. Because of this, Google Shopping Ads (formerly Google Product Listing Ads or PLAs) have grown in importance. As e-commerce grows, so does your potential to reach new markets online. Channels like Google Shopping Ads provide you with opportunity to economically increase sales - while providing you with trackable data about the demographic interested in your product. Our Google Premier Partner certified Shopping specialists will make sure your campaigns are reaching their full potential.
Increase Brand Visibility
Increase Conversion Rates
Dedicated Account Management
Premier Google AdWords Partner
Google Shopping Specialists
You know where you want to go...
We will work to get you there
Our Google Shopping Account Management Includes
We strategically optimize your product content to appeal to the needs of the shopper and the needs of the Google search engine. We begin by taking your existing product content and refining copy by making your titles and product data search friendly. We then optimize product data and product imagery, while leveraging all other available attributes - as part of our strategy to optimize your data feed to increase conversion rates. This product optimization increases quality and quantity of traffic to your product pages, creating in a snowball effect of heightened SERP ranking and increased traffic and sales.
Competing effectively in Google Shopping is hard - but our team of certified Google Shopping experts has an in-depth knowledge of the process it takes to succeed. We do not use a “one size fits all” Shopping campaign strategy like most agencies; rather, we tailor a customized strategy to meet the needs and goals of your business. With proper bid management, product optimization and a specially crafted Google Shopping strategy, you’ll gain placement advantages for your shopping listings in no time.
Managing bids for thousands of products can be confusing and time consuming, so let us do the hard work! Proper bid management is vital to your success in Google Shopping, which is why we take a granular approach to bid management. To properly manage Google Shopping bids, we will analyze your product offering and important KPIs to develop a bidding strategy tailored to you. With years of experience of Google Shopping bid management under our belt, we know how to determine the right bidding strategies for maximizing your ROAS.
We Help Google Shopping Sellers Solve Common Problems
In Google Shopping, product titles and descriptions are vital. Because shopping doesn’t utilize keywords like Search Ads, thorough and specific product terms need to be included for your product to show up in relevant searches. Using applicable product information in titles and descriptions can influence how and where products appear, leading to increased traffic and conversions.
Google has a lengthy list of selling policies that you must adhere to in order to keep your products active in Shopping. If a product has a policy violation, it will be disapproved and will not show until the violation is fixed. When a product is disapproved in Google Shopping, sellers often struggle to determine what the problem is and how to fix it.
Though targeted keywords are not used in Shopping campaigns, negative keywords can have a huge impact by stopping your product from showing for unwanted search terms. Sellers often have difficulty researching, defining and applying what terms and phrases should be applied as negative keywords.
As a Google Premier Partner agency, we perform vital competitive analysis using detailed data provided by Google that is sometimes overlooked or misinterpreted by sellers. Data includes impression share, lost visibility due to budget and lost impression share through rank, all of which must be analyzed regularly to see what’s working and where opportunities are being missed.
The key to Google Shopping is getting your product seen. There are a number of ways to improve impressions, and it’s critical to apply them, in order for your product to have the best opportunity to be seen and sold. We follow the correlation between impressions, product bids, campaign budgets and differential bidding for devices and location to increase impressions.
Your campaign needs to support your strategy and should be simple to manage and optimize. A more granular structure allows us to maximize performance by reducing spend in less profitable segments and increase spend in more profitable segments.